September 27, 2008

The Women Of Lipstick Jungle Are The Same Age As Rachel From Friends

A quick observation on the premiere of Lipstick Jungle:

Has anyone noticed the age of characters in TV shows nowadays is older then it was, say, 10 years ago? 

Think back to, say, Friends-- 20 somethings.  Then Sex and The City-- 30 somethings.  And now Lipstick Jungle, 40 somethings.  "But that reflects the age of the viewers, they feature 40 year old actress because that's the age of the viewer-- or vise versa."

Agreed; but the 40 year old who is watching now was in their 20s when they watched Friends.

This isn't TV targeting a specific demographic, they are actually tracking the same people, as  they age. If you're watching, it's for you.

Wait ten years-- when shows like Lipstick Jungle will be for, by, and featuring 50 year olds...






Comments

Uh, yeah, they're going to ... (Below threshold)

September 28, 2008 12:02 PM | Posted by Ernunnos: | Reply

Uh, yeah, they're going to making programming that follows a cohort. Of course, they're following all cohorts. Before Friends, there was Thirtysomething. But it was obviously made for a different generation of 30-year-olds than Sex and the City. And they got their own shows at 40 and 50 as well. There are still shows for teens and 20s. Not all TV is targeted toward the Friends generation. Each generation gets its own sequence of age-targeted shows.

Of course, the shows that tracked my generation are clearly superior to the ones that tracked the cohorts before and after. ;-)

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Many of the off-brand cable... (Below threshold)

September 28, 2008 5:07 PM | Posted by m (2): | Reply

Many of the off-brand cable stations produce programming exclusively for particular age groups. Children's television is the most obvious example; however, there are a number of other channels that target teens and young adults (MTV, VH1, WBC, etc.), where the programming is updated to reflect the taste and trends of the aging-in group, as opposed to following the original cohort as it ages.

From my observation, mainstream networks seem to be targeting a younger or less intelligent population than they used to, Lipstick Jungle notwithstanding. Imo, comedy is definitely more sophomoric than it used to be. The trend may be linked with commercial sponsorship, and who sponsors believe to be the consumers with the greatest discretionary income.

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I get all my 'television' o... (Below threshold)

September 30, 2008 12:15 AM | Posted by lisa: | Reply

I get all my 'television' off the internet, mostly reading and games, but some web based movies as well (combine both for LetsPlay videos). TV is for old people like my mom ha ha ha.

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I stopped watching TV at 22... (Below threshold)

September 30, 2008 12:48 AM | Posted by Thirtysomething: | Reply

I stopped watching TV at 22 due to lack of interest. Doesn't sound like I'm missing anything.

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