Has anyone noticed the age of characters in TV shows nowadays is older then it was, say, 10 years ago?
Think back to, say, Friends-- 20 somethings. Then Sex and The City-- 30 somethings. And now Lipstick Jungle, 40 somethings. "But that reflects the age of the viewers, they feature 40 year old actress because that's the age of the viewer-- or vise versa."
Agreed; but the 40 year old who is watching now was in their 20s when they watched Friends.
This isn't TV targeting a specific demographic, they are actually tracking the same people, as they age. If you're watching, it's for you.
Wait ten years-- when shows like Lipstick Jungle will be for, by, and featuring 50 year olds...