Ocean Marketing Supports Obama
For those who don't live on the internet: a customer service dispute ended up on the internet. The specifics are below, but they aren't relevant:
A guy pre-ordered an Avenger Controller from the manufacturer. It never came, so the customer complained. Ocean Marketing ran the customer service for the manufacturer, and Paul Christoforo was the contact person. The general form of Paul's responses to the customer were, "you're a jerk, I have no time for jerks." That may be a slight mischaracterization, but not really:
Buddy your asking for free stuff and I am trying to help you , You have no idea what happened to our ordering system or our old customer service reps that told you they were going to send you a 100% COUPON AND FREE CONTROLLER but never did . So calm yourself down , be respectful and do as I say or ask to get your free controller. I DEAD SERIOUS ! Be a little more humble we can refuse the right to ship out anything to anyone we want , I'm trying to help you. Small claims court for 49 dollars haha ... that's cute . I'm the President of my company not The Avengers so keep your punk smite ignorant comments to yourself. If I wasn't trying to help you I wouldn't have emailed you back. Customer service of old is gone were in a new generation now. Sorry for any inconvenience , this will ship tomorrow I'm putting in the order now .
The customer is only N=1, so he used the only power he had: he forwarded the emails to the the Penny Arcade guy, who also happens to own the entire internet. The result: it gets to Reddit, who send him thousands of emails, phone calls, outing him as a possible steroid user, discovering a police report of domestic abuse charges, etc.
He's tried to apologize, but his ego keeps getting in the way.
II.
There's one other thing you need to know. Paul Christoforo looks like this:
Paul's an idiot, and a bully. So what?
Here's what no one on Reddit seems to understand. To anyone not in the demo for an Avenger Controller, the Avenger Controller is a joystick. Which means that thousands of people ganged up on this guy, got him fired, harassed him, and potentially ruined his career-- over a joystick. I can see you want to interrupt me and say something about the principle of it, let me just say one more thing and I'll give you your time: to the United States government, it looks like the dangerous party is the internet.
Paul's a bully, but bullies can get bullied, right? Reddit just went Dylan Klebold on Paul Christoforo. Who is the state going to side with?
The trouble here is that it's not one 4 year old, it's thousands.
You can't argue this point because I am not telling you what is reality, I am telling you how it "looks" to the suits and ties who generate your world. The Law doesn't see Paul Christoforo's hair plugs or legal blindness or broken spellchecker. It sees a businessman, it agrees to believe he is a businessman so that it can believe he is under attack. It is fortunate for Reddit that this picture existed, because they'd have to invent it if it didn't, because if Paul was pictured in a suit and tie, if he was in his sixties, if he looked like the symbol of businessman that the Law already sees him as-- Reddit would cease to exist.
The government's claim is that we need increased security on the net to protect us from criminals, hackers, and terrorists, but that is the lie we all agree to believe. The real threat to the system, the one that will eventually result in the abolition of anonymity is the deepest fear of all Americans, it is so deep that it shaped the Constitution: tyranny of the majority.
The internet community thinks it exposed a bad dealer, gave him what's coming to him. I won't disagree. I'm only telling you that that's not what the government sees. It sees this, and only this:
I spent my childhood moving from school to school and I got made fun of everyplace I landed," [Penny Arcade's Gabe Krahulik] says. "When these assholes threaten me or Penny Arcade I just laugh. I will personally burn everything I've made to the fucking ground if I think I can catch them in the flames.
Don't yell at me, I love Penny Arcade. But the government sees only this, and it sees this written by someone who has way too much power for an internet cartoonist.
China requires all internet users to register their real names. So does Google+. They're not afraid of criminals. They're afraid of ____________.
http://twitter.com/thelastpsych
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January 4, 2012 12:53 PM | Posted by : | Reply
A salient analysis. But what it boils down to is that a bunch of septuagenarians are noticing they've lost touch with a culture that has changed out from under their feet, and in their panic are trying to legislate an impossibility into fact. Those thousands of people ganging up on him understand anonymity and the internet mob effect, and they indicate millions more who aren't afraid of it, or who are at least less afraid of it than they are of the law.
Let Congress fear what they want to. Knowing why they're scared is interesting, but it doesn't change the bottom line: They're not going to adapt to the present, and soon enough they'll be too dead of old age to do try to turn back the clock.
Score: 16 (20 votes cast)
January 4, 2012 12:55 PM | Posted by : | Reply
you spelled "marketting" wrong hahah
Score: -4 (28 votes cast)
January 4, 2012 1:04 PM | Posted by : | Reply
Telling your dad about the meanies who are picking on you just got 2.0
Score: 5 (21 votes cast)
January 4, 2012 1:24 PM | Posted by : | Reply
I feel it's important to note that the Avenger is not just a joystick -- if it were, this would have been just another story of bad customer service on a blog somewhere.
More important (from the Internet's perspective) is that the Avenger was designed by an art teacher, to let a student with physical disabilities play games with his friends. The inventor knows very little about the internet, and placed his trust entirely in Christoforo to handle customer support.
So the narrative transforms from "rude to customers" to "exploiting a kind teacher's trust to insult and berate disabled children", which elicits a much more emotional response.
Score: 33 (37 votes cast)
January 4, 2012 2:30 PM | Posted by : | Reply
Sheep Think is genetic and just plain basic human nature. Like Nietzsche says, true courage requires going against your peers. We can't do that, of course, because that would leave us friendless.
But the even bigger problem isn't this. People don't know the truth even if you smack them in the face with it. I used to think that if you could just explain things clearly and simply for people, they would learn. I was wrong. There's something constituted in people that refuses to accept certain truths because subconsciously they know to accept them would ostracize them.
So, Nietzsche was right. But how can one be morally indignant towards those who cannot help themselves? It's like asking a man to stop drooling at beautiful tits. Sorry, that's like asking a scorpion not to sting.
Maybe you're saying that we're ultimately fucked. I don't think so. I think we all have an old way of looking at privacy -- those of us old enough, anyway. The fear isn't 1984 Big Brother. All the bureaucrats have read Orwell and Huxley. They aren't going to fuck with our private lives. They're going to fuck with our public lives until those people that are sufficiently different are weeded out.
Score: 23 (31 votes cast)
January 4, 2012 2:48 PM | Posted, in reply to , by : | Reply
So the narrative transforms from "rude to customers" to "exploiting a kind teacher's trust to insult and berate disabled children", which elicits a much more emotional response.It's more of a rationalization for the rage than it is the reason for it (or so I feel).
When you ask some dude why he took the time to send him death threats, he can say "What really gets to me isn't that this guy is an asshole, but that he's exploiting the labor of a kind teacher who want to reach kids with disabilities". And now you look noble (well, nobody's buying it but it works in the court of justifying yourself to other).
Score: 16 (20 votes cast)
January 4, 2012 2:51 PM | Posted, in reply to , by : | Reply
"I feel it's important to note that the Avenger is not just a joystick -- if it were, this would have been just another story of bad customer service on a blog somewhere."
That's his whole point- that to the government this is just a joystick, Dylan Klebold-ing a businessman over a toy.
I can't help but wonder if the stronger the Reddit backlash and the more power they show they have to stop things like SOPA or influence elections, the more likely we're going to get internet regulation. On the one hand, the internet should be free. On the other hand, should it be controlled by adolescents? Whatever your take, I think we can agree the government will say no.
Score: 16 (18 votes cast)
January 4, 2012 2:54 PM | Posted, in reply to , by : | Reply
It matters to lawmakers, who may be inclined to react differently if the groups are switched around. They may find it more understandable. If it matters whether the guy was photographed in a suit (e.g. whether he will be seen as an archetypical businessman), then it certainly matters whom he seems to be exploiting (e.g. whether he will be seen as an archetypical Roald Dahl antagonist).
Score: 3 (3 votes cast)
January 4, 2012 2:57 PM | Posted, in reply to , by : | Reply
"Let Congress fear what they want to. Knowing why they're scared is interesting, but it doesn't change the bottom line: They're not going to adapt to the present, and soon enough they'll be too dead of old age to do try to turn back the clock."
You couldn't be more wrong. Reddit has power, but the real power lies with the government. (Unless you think Reddit is going to overthrow the government. Dream on.) If you hit them too close to home (e.g. their election) they're going to react.
And the other thing you're forgetting is that in ten years, those very same Reddit users are going to be want protection from the younger generation of internet bullies. Hooligan laws in Britain were enacted by former hooligans.
Score: 10 (14 votes cast)
January 4, 2012 3:13 PM | Posted, in reply to , by : | Reply
These people were born two generations ago. Reddit doesn't have to overthrow the government because demographic forces overthrow it continuously. And if the generation that elects their replacements decide they want that kind of protection, then at least they'll have grown up with an understanding of exactly what it is they want protection from, and how it might be possible to achieve it. Thirty or forty years down the line, when the culture has changed again, I expect the entire drama will repeat itself.
Score: 7 (7 votes cast)
January 4, 2012 5:03 PM | Posted, in reply to , by : | Reply
..." a bunch of septuagenarians are noticing they've lost touch with a culture ... '
Mark, don't put too much faith in a new generation that is going to know how to do things better. That's what the 60's were about. Oops. I'm sure you'll do better, but while you are, you might think about Kurt Vonnegut's construct of "granfaloon":
"A granfalloon, in the fictional religion of Bokononism (created by Kurt Vonnegut in his 1963 novel Cat's Cradle), is defined as a "false karass." That is, it is a group of people who outwardly choose or claim to have a shared identity or purpose, but whose mutual association is actually meaningless." (Wikipedia)
What happens is that people with power try to pass it along to their ilk, be it blood, money, philosophy, whatever. It doesn't always work their way, but they have the odds in their favor.
Abandon the "wait'll we get there" routine. Your generation is already within the power structure, you're just not in it. Try another Hollywood happy ending.
I'm not saying it's hopeless. I'm saying the already in-place, heir-apparents have a ticket and they're laughing at you because you make their lives easy. Whoever has his/her hands on the Internet spigot, has the power.
Do you think the Phillips Exeter/Yale/Harvard/Columbia inheritors of all that is good are going to say, "You know, Mark's our age, ask him what's best. He'll know what to do." They don't ask. They act.
Score: 11 (15 votes cast)
January 4, 2012 6:37 PM | Posted by : | Reply
Remember that guy who wrote the book about "Digital Brownshirts"? Yeah. He and Christoforo would probably have a lot to talk about.
You know who else was a middling-talent artist, frustrated by what he saw as personal humiliation in his early years, who developed a huge cult-like following? That's right.
Score: -3 (11 votes cast)
January 4, 2012 6:44 PM | Posted by : | Reply
Do you think the Phillips Exeter/Yale/Harvard/Columbia inheritors of all that is good are going to say, "You know, Mark's our age, ask him what's best. He'll know what to do." They don't ask. They act.
It's not that good. They'd rather be free than enjoy anything.
Score: 2 (2 votes cast)
January 4, 2012 7:48 PM | Posted, in reply to , by : | Reply
I do appreciate your point, but the absence of a common unifying purpose isn't necessary; just basic working familiarity with the thing they're trying to regulate. My age group doesn't know much but at least, having grown up alongside the internet, they aren't afraid of it. That simple difference is enough to curtail a lot of overreaction; they might still try to end anonymity but I'm still naive enough to believe that at least they'll do it in a way that isn't as much of a minefield of disastrous unintended consequences as SOPA.
Score: 0 (0 votes cast)
January 4, 2012 9:38 PM | Posted by : | Reply
My age group doesn't know much but at least, having grown up alongside the internet, they aren't afraid of it. That simple difference is enough to curtail a lot of overreaction.
Like it did here? Read that quote from Krahulik again, and remember: that man is thirty, he has a wife and child, and that's how he presents himself to the public when he is not anonymous.
It's more significant than you think; a lot of people have pointed out how different the Penny Arcade guys look from their drawn selves. Krahulik cares about how he's perceived, that's why Gabe and Tycho look like they do instead of tubby nerd with glasses and baby Uncle Fester. "I will personally burn everything I've made to the fucking ground if I think I can catch them in the flames" is filtered.
If anything, Reddit politics make the regular kind look positively sensible.
Score: 14 (14 votes cast)
January 5, 2012 12:48 AM | Posted, in reply to , by : | Reply
But it's not specifically *for* people with disabilities.
"The Avenger is an external adapter that houses the existing XBOX 360® controller, helping to improve your situational awareness, accuracy, agility, and reaction time. The Avenger allows for rapid, fluid movements between individual buttons and analogue sticks. Equipped with a stabilizer stand, customizable levers, high-precision tension straps, hair-trigger capabilities, and sensitivity adjusters, the Avenger can be fine-tuned like an instrument."
Its target market is gamers who are dissatisfied with their gaming experience and desire absolute perfection. The kind who will act like dicks if something they ordered doesn't arrive on time.
But that's just me and my interpretation of those people from my own experience. If we're gonna focus on what some gray-haired government man (or anyone not in the geek community, really) would see in those emails, he would see:
1) a customer service representative who always replies within the hour, often within fifteen minutes,
2) a customer who launches a tirade with ad hominems and foul language, and
3) a customer who forwards this tirade and the whole email thread to a web comic artist and a bunch of gaming news sites *before* receiving rude replies from the representative.
To keep with the theme of little kids being bullied, remember our excuse for escalating confrontations in first grade was always "He started it".
All of this is irrelevant to the big picture as Alone points out, but it does speak to the incredible lack of self-awareness of all the parties involved.
Score: 3 (7 votes cast)
January 5, 2012 12:58 AM | Posted by : | Reply
Ooooh! There's going to be an interview posted tomorrow!
http://knowyourmeme.com/memes/events/paul-christoforo-ocean-marketing-emails (bottom of page - YouTube preview!)
And you thought the internet had already taken this out of its 48 hour short term memory....
Score: 0 (2 votes cast)
January 5, 2012 1:54 AM | Posted, in reply to , by : | Reply
Like you spelled "stratagy" wrong in your new twitter handle?
Score: 0 (0 votes cast)
January 5, 2012 2:19 AM | Posted by : | Reply
Sadly, I don't see how this post boils down to anything more than "old folks are scared of young folks," where the delineation between "young" and "old" is arbitrarily rendered somewhere between 12 and 40.
It's really unquestionably stupid to burn down your entire life just to ruin an old folk or two, but if you're that stupid you might not think to stop yourself. And if you're actually young, you might have time to rebuild, so, ultimately, it's the old folks who have something to lose.
And they know that. Which is why they'll fight so hard to protect it. Which is how the young folks know the old folks don't care about them, the young folks have proof:
https://thelastpsychiatrist.com/2011/11/joe_paterno.html
"Notwithstanding that the future is demonstrably more valuable than the past, forgetting about that-- it is the responsibility of the older generation to take the bullet so that the younger generation has a chance. "I don't know who the hell spilled all these banana peels and ball bearings, " says Mr. Expanding Waistline And Declining Penile Tumescence, "but I got to clean it up so the kids don't trip over it."
This is why CEOs step down and generals resign, it isn't simply that "they are ultimately responsible" but that it is their job is to throw themselves on the grenade so that the area is cleared for everyone else, and if your CEO or general or father isn't willing to do that, then you don't actually have a CEO or general or father, you have a politician. Enjoy your democracy."
Score: 4 (4 votes cast)
January 5, 2012 7:35 AM | Posted by : | Reply
"-thousands of people ganged up on this guy, got him fired, harassed him, and potentially ruined his career-- over a joystick."
OK, so enlighten me: What value of the product would then excuse/permit their behavior (to you and/or the government, which you seem to understand perfectly, for some reason)? A $200 bottle of wine? A $2,000 rifle? A $20,000 car? Or an order of 2,000 joysticks, instead of merely one?
I think we all instinctively sense that there IS a price point somewhere that does justify this. But finding it is subjective - and that's where your argument falls apart.
Score: -3 (11 votes cast)
January 5, 2012 7:52 AM | Posted by : | Reply
...and what's even more interesting, is that if you then believe that getting stiffed for an order of 2,000 joysticks (say $30,000) is wrong and would justify this guy's harrassment, you have to ask yourself this:
who could afford such an order? ANOTHER businessman? some rich guy? Maybe even someone in the 1%? So basically you are saying, in a roundabout way, that there is a different set of rules for the people of means and businesses than for us peons. Thanks a lot. Yeah, those stupid and childish principles...
Score: 3 (7 votes cast)
January 5, 2012 11:32 AM | Posted by : | Reply
Christoforo was behaving really badly for a customer service person: so badly that it was funny. Which makes him great material for Penny Arcade, whose main business is satirizing the computer games industry; with him, they didn't need to write an over the top satire, they could just quote him verbatim.
Behaving like that might well have got Christoforo fired in pre-Internet days.
But where it gets wierd is the way the Internet sometimes gathers a huge mob against some random person who has done a moderately bad thing. You could argue this is unjust, because punishment isn't targeted at the offenders who have commited the most serious crimes, but against the people who've done something that is particularly memorable or funny.
"Mob rule" and "lynching" existed before the Internet. But it's downright wierd that just a communications technology - the Internet - could bring them back. Many people have suggested that the role of the Internet in the Arab revolutions has been overplayed, and they'd still have happened without it. But Christoforo? I'm not so sure. Could you have got so many people worked up about one guy being a jerk without it?
Score: 8 (8 votes cast)
January 5, 2012 12:16 PM | Posted by : | Reply
Gabe's power is equal to Opera's power. Dun dund DUNN! I just wish I could make it obvious to others.
Score: 1 (1 votes cast)
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